No tourist traps, No fluff.

Just authentic stuff.

Our manifesto

We’re by your side

Imagine us as that buddy who's in Madrid — not just some printed guide or a pre-recorded voice. The real fun is in exploring together, chatting, and letting things happen as they come.

We’re honest

No scripts, no hype—just life in the city as we know it, raw and real. We skip the clichés and focus on what really matters.

Empathetic

We get what it’s like to land in a new city. That’s why we listen, adapt, and make each experience feel personal.

Thoughtful

Every little detail matters — from where we take you to how we do it. It’s not just about cramming in all the sights, but about really enjoying the experience.

“We created what we had always looked for when traveling: someone who shows you the city as if you live there.”

— No Fluff Experience founders.

View of an airplane wing during sunset taken from inside the aircraft.

— Ashley Gawley

“Slow travel is about immersing yourself fully in a destination, rather than rushing through a checklist of tourist attractions. By staying longer in one place, you develop a deeper connection to the local culture, cuisine, and way of life ”

A narrow urban street with multi-story buildings featuring balconies, street lamps, and graffiti on some walls, with a few people walking in the distance.

It’s about feeling what truly matters.

We know what it means to arrive somewhere new and want more than a typical tourist experience. We learned that the best way to get to know a city is through someone who genuinely lives it — no filters, no empty promises.
That’s why we create personalized experiences that reflect the real city: MADRID, the one we live every day.

How will we do it?

We catch up

Once we get your form, we’ll start imagining what our appointment can be like, tailoring it to fit what you’re looking for and focusing on your experience. We really enjoy this first step! It’s a chance to tweak the plan we’ve put together, but we ask that you trust us in this process.

Previous onboarding

We'll share the plan with you so you know what to expect, and we can figure out the day, time, and meeting spot together. We'll also go over any questions you have about the terms of service and wrap up our appointment.

No fluff experience

We’ve got you covered on everything! From food stops to getting around, and all the other little details during our trip. We’re here to snap photos, help with shopping, and share some personal recommendations. Just think of us as your buddies for the time being!.

Become a No Fluff Host and help others enjoy Madrid through authentic experiences.

Show travelers the city like a true local — without scripts or fluff, just genuine connections.

FAQs

  • We’re not your typical tour company. We design authentic, tailored city experiences led by locals who actually live and breathe Madrid. No tourist traps. No scripted history lessons. Just real people showing you their real city — the way you’d see it if you were visiting a friend.

  • Our experiences are designed for: Solo travelers who want to connect beyond a map, couples looking to skip the clichés and make real memories, families who want something personal and flexible, first-timers who want the real city, not the Instagram version, returning visitors who want to go deeper. If you’re curious, open, and want something honest — you’re our kind of person.

  • Not really. We don’t do monuments, museums or trivia dates. This is about discovering the everyday Madrid — where locals eat, shop, walk, and hang out. Think cozy corners, cool boutiques, hidden gems, and zero fluff.

  • We offer experiences in English and Spanish. Let us know if you have any special needs — we’ll do our best to make it work.

  • No, and that’s the point. We’re not here to recite history. Our hosts are Madrid locals — creatives, professionals, foodies — people who live here and love showing their version of the city, with honesty and care.

  • We offer formats from short 4 hours strolls to full-day deep dives, during 7 hours. We go at your pace — no rushing, no stress, just time to enjoy and explore like a local.

  • Absolutely. It’s a unique, thoughtful gift for someone visiting Madrid. We’ll create a digital or physical gift card with a personal note. Just reach out and we’ll take care of it.

  • Yes, we love creating tailor-made experiences — but they need more time to plan and come at a special price. Whether you’re into food, fashion, art or just want to experience Madrid your way, we’ll design a completely unique route just for you. Let us know in advance and we’ll take care of the rest.

  • We take care of all local transport during the experience — metro, bus, taxi… the way locals move. And yes, we’ll also cover your food, up to a fixed limit (we’ll let you know the amount when booking).

    The idea is: you enjoy without worrying about the small stuff. No hidden costs, no tourist traps — just good company, good places, and the real experience.

  • Yes. All our experiences are covered by a professional liability insurance policy. This means that, as a guest, you are protected in the unlikely event of an incident caused by our negligence during the experience — whether that’s during transit, at one of our selected locations, or during any part of the itinerary we curate for you.

    However, please note:

    • The insurance does not cover personal belongings, accidents unrelated to our actions, or events outside the official experience (such as before or after we meet).

    • We always recommend having your own travel insurance, especially when visiting a new country.

    Your safety and peace of mind are part of our promise: no stress, no fluff.